We are an independent creative studio in New York led by Ashley Jones and Griffin Creech, a designer and a writer respectively, working as co-creative directors. Our approach to branding is holistic, developing positioning, language, and design together from the earliest stages of a project. We partner closely with clients to build thoughtful, enduring brands through strategy and positioning, naming, identity and design systems, DTC and retail packaging, digital design, photography and film, and brand advertising campaigns. Our clients range from pre-seed startups to Fortune 50 companies seeking a focused, hands-on team with proven experience, business-shifting ideas, and a distinct point of view.
Doing your bloodwork every month from home, fitness that actually fits your life, extremely delicious canned vegetables, skincare that’s really really natural, the best books you haven’t read yet, a new daily lung health routine, a robot that helps American fishermen bring sushi-grade fish to the grocery store while reducing waste, a different way to think about the 60,000 miles of your cardiovascular system, a next-generation synergistic synbiotic for infants, and a few other things we can’t talk about just yet.
Sustainable food and regenerative agriculture, companies that actually make things and have strong vertical integration stories, physical and mental health and wellness, societal-shifting technology and alternative energy, beauty innovation, thoughtful apparel and home goods, prefabricated and 3D printed homes and dwellings, space exploration, and good ideas in other categories that we haven’t thought about yet, but you have/are.